Sometimes SEO consultants recommend their clients to get a dedicated IP for better SEO. However, it is not completely true that having a dedicated IP improves your position in search results.
Performance and Speed
The speed of your website impacts your search result essentially. So, you always need to strive for making your website as fast as possible.
If your account is located on a shared hosting server, your website most likely shares the same IP with another website handling high traffic. Especially if the site has a lot of visitors and heavy content, which can a bit slow down your website. And the speed impacts SEO as it influences search engine ranking position with Google. However, it doesn’t mean that getting a dedicated IP will speed up your website.
Luckily, there are numerous optimization methods to speed up website loading time significantly. If you have a WordPress website, you can refer to this guide about optimizing and speeding up the website. You can check your website with online tools such as Google Page Speed to track the website speed results after each step and optimize recommended items. You may also consider our Business SSD plans with the pure SSD disks, which are faster and more reliable. SSD provides improved performance for consumers (particularly for larger, heavy websites such as popular Magento stores or very busy WordPress blogs).
A server with SSD disks read data faster than a standard HDD or a hybrid system that includes several servers which all share one external SSD powered storage. SSD disks are more resistant to drops, bumps, g-forces and run quietly, have lower access times, and less latency comparing to HDD.
Improved performance is achieved by higher read/write speeds on SSD disks, which allow websites to load faster. With a SSD a server can handle more read/write requests in general before becoming unstable, which confirms the stability of the server and uptime. Even during peak activity the backed up I/O requests can be served.